Episode 4: How Was Your Q1 and What Are You Doing About It?
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Episode Summary
Q1 was slower than previous years, but picked up in March and April. Market conditions have changed with higher interest rates, leading to slower discretionary buying and selling. Agents should take advantage of the slowdown to skill up and focus on areas of their business that need improvement. Open houses and prospecting, especially with expired listings, are effective strategies for generating business. Agents should also leverage social media to attract relocating buyers. Evaluating expenses and adjusting marketing strategies are important in a slower market. Education and communication with buyers are crucial due to higher rates and prices.
"If you do nothing, but you have a daily number that you are working to hit, and you're talking to people about buying and selling real estate, you will sell real estate.”
Key Takeaways
Q1 was slower than previous years, but the market picked up in March and April.
Higher interest rates have led to slower discretionary buying and selling.
Agents should take advantage of the slowdown to skill up and focus on areas of their business that need improvement.
Open houses and prospecting, especially with expired listings, are effective strategies for generating business.
Agents should leverage social media to attract relocating buyers.
Evaluating expenses and adjusting marketing strategies are important in a slower market.
Education and communication with buyers are crucial due to higher rates and prices.
Timestamps
00:00 Q1 Slowdown and Market Conditions
08:08 Skill Up and Focus on Business Improvement
09:23 Effective Strategies for Generating Business
22:46 Evaluating Expenses and Adjusting Marketing Strategies
26:16 Education and Communication with Buyers in a Changing Market
